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Education in tourism

Canada has made hospitality and tourism an art, and many of the country’s educational institutions specialize in preparing people for careers in this dynamic sector. It’s easy to understand why. Tourism has always played an important role in Canada’s economy, as for centuries people have enjoyed visiting this vast, beautiful country. Now every year millions of people visit hotels, restaurants, resorts and clubs across Canada – injecting millions of dollars into a sector that supports thousands of businesses and jobs.

For complete details about study in uk, visit abroad education corner.

Canada’s colleges and universities have in turn responded to the growing need for highly qualified staff with a wide variety of programs from basic hospitality training to the postgraduate management degrees. Because of its national importance, hospitality and tourism training in Canada achieves high, international standards. Training often combines both European and international traditions of quality and service coupled with models of North American efficiency and use of advanced technology.

Hospitality and Tourism encompasses numerous sub sectors including accommodation and lodging, food and beverage service, tourism, travel and transportation, and event management.

The extensive variety of programs in Canada mirrors the endless possibilities associated with a career in the hospitality and tourism industry. From short programs which can vary in length from ten to forty weeks, to the apprenticeship model, to one-year, two-year or three-year college vocational models, to four-year undergraduate, post-diploma and graduate degrees, the educational opportunities are limitless.

The wide range of programs ensures prospective students have a variety of career options. Hospitality and Tourism education in Canada can be accomplished through public and private institutions. The Canadian colleges offer a strong practical focus to prepare students for front-line positions in the industry. In addition industry-based partnerships result in extensive apprenticeship programs in cooking and baking. Specific colleges also cater to specific niche markets such as festival and event management and culinary specialties including Aboriginal, Chinese, Italian, Patissier, and Sommelier programs.

An easy path to obtaining a university degree, known as two plus two’s, combines hands-on skills acquired in a college program with university courses to make a highly employable individual. University undergraduate degree programs include either a Bachelor of Commerce, Bachelor of Business Administration, or a Bachelor of Applied Sciences. Graduate programs are in areas of administration and management.

Potential students should invest time, energy and resources to carefully research the program that best suits their needs. A careful review of curriculum is only one aspect of choosing the best hospitality program. Other factors to consider include institutional reputation, student awards, faculty publications and involvement in the industry, and graduate employment. Location and size are big factors as well. Metropolitan locations offer students the opportunity to benefit from the country’s rich and extensive multicultural communities and offer high quality work experience. Suburban and rural locations give students the benefits of a natural setting.

Students should also carefully consider facilities and resources available. The industry is ever-changing and the currency of the faculty should be reflected in its labs, theaters, computer technology and library. Furthermore, support services such as peer-tutoring programs, faculty mentoring, student advisory, housing and residency and financial aid are indicative of an institution’s service to a student.

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article source:http://www.intstudy.com/articles/twehospi.htm

For complete details about study in uk, visit abroad education corner.

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Tips for Search Engine Optimisation and Marketing

Marketing is one of the very important phases of selling a product, and it as important as the production of any quality product. Similarly, search engine marketing is responsible for promoting the online existence of any product by increasing the number of audiences. Search engine optimisation is the part of web marketing that has a purpose to keep the web application under the top ratings of various search engines. It reduces the gap between the consumer and product, so buyer can easily approach the seller. The purpose of successful web marketing is not only to reach maximum audiences, as it also provides the useful content to the users without misguiding them. The following tips are some of the most useful tips for marketing the products online:

Statistics: It is very important to pay keen attention to the statistics of your website, as you can analyze useful information such as number of visitors on website, navigation patterns and entry/exit rates. Google analytics, rank checker and index tool are some of the useful software tools for viewing statistics of the websites.

Useful Comments: It is always better to make your comments on a blog or website in a descriptive manner. In other words, you can write the reason of liking any particular site or product, which attracts the interest of other users too. According to a recent research, it is found that more than 70% of users read comments before buying or using any service.

Links from Reputed Websites: One can try to get links from various well-known and reliable web applications, as it can be helpful to generate genuine traffic to your website. Yahoo, Webxperience or other related directories can also be used for directory submission, as it enables your product to get the increased response from the users.

Social Networking: Placing your advertisement of your products on various social networking websites is one of the latest ways for the web marketing, as it is very easy to target audiences of several age groups or communities.

Videos: According to a recent research, online videos on various websites are also one of the most effective sources to promote the product online. It provides clear understanding to the consumer for the respected product.

So, if you are planning to crate an effective framework of web marketing, the above-mentioned tips can help your product to get popular in its category.

 

The author is an experienced Content writer and publisher for Business Development. Visit at http://www.connollychauffeurs.ie/ to know more about search engine marketing , Search engine optimisation and social networking.

 

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Search engine optimization can be considered to be combination of two words search engine and optimisation. In the early age of internet development numbers of website over the internet was quite limited but as Number of sites on internet increased it was quite difficult for a user to remember all the useful resources. In such a situation there was a Sharpe need of proper data base management related to URL (Uniform Resource Locator) addresses. It was an era when different resources directories came into existence. For a long period of time directory were wildly used by people to find or to save useful resources but directories where having following issues.

It was not the permanent solution as many web directories were not known to audience.Directories were not able to find the importance of each web page submitted and equal weighted was given to all the sites.

Directories with huge numbers of resources were not efficient as it may take time to find a useful resources amount all the listed websites.

Manual mode of operation was not proper for all the internet users.

To resolve these issues there was a need of particular research mechanism which can show relative WebPages in against of a search query. Search engines are result of that particular need itself. Search engine are basically query able data base management system. Where users are able to enter a particular key word in the search box and on search all related URL will be displayed to the user. The biggest advantage of any search engine is that user does not need to enter the URL or some technical things they can just put what they are actually looking like football, games etc.

The method or technology search engines use to display their search results is known as search algorithm and different Search Engine Optimisation techniques try to make any web page friendlier with search engine algorithm. This is very important for any website owner to have proper knowledge of search engine optimization because more then 90 percent of total web traffic comes through search engines and importance of any web page being displayed on the first few results is quite high. Users do not like to mingle with all the search results displayed by any search engine and infect very few of searchers go beyond the first page.

In lay man language search engine optimization is about to make your web page appear in the first few results in the search results for a particular key word or search phrase. It is quite important to bring traffic to the site and to increase the business done by the site.

There are many technical aspects of any SEO campaign but you should not be worried about it at all. There are many seo services offering organizations who have an expertise in this field. While availing any seo services it is quite important that you must have an overview of the Search engine optimization in order to decide the quality performance of your contractor. Seo services include off page services, on page seo services, Content writing services and Social media optimization services. There are other methods of increasing traffic to your website like PPC and Google ad words. Seo service organizations also offer these services.

Search Engine Optimisation involves increasing the quality, as well as the volume of traffic on a specific website. It’s about helping motivated searchers find your products and services. When combined with Pay Per Click (PPC), Search Engine Marketing (SEM), and Social Media Optimisation (SMO), you have an Internet marketing plan that works in the age of digital marketing.

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